Communications Essentials: Objectives, Audience, and Channels

Being able to communicate your mission is essential for raising awareness and support for your food bank. In this session, you will learn about the basics of building a mission-driven communications strategy that is achievable within your team’s bandwidth.

How do you build your communications strategy to support your broader organizational strategy? Which tactics should you use to reach your audiences? When should certain channels be used over others? You will leave this session with some new ideas about how to communicate your activities and impact.

This is the final session on Day 2. We look forward to seeing you on Day 3.

Tuesday 29 June

  • 04:15 – 05:30 UTC -5 (Chicago 11:15 a.m.)


  • Nina Rabinovitch Blecker, Vice President, Strategic Communications at The Global FoodBanking Network
  • Ahlea Isabella, Digital Communications Officer at The Global FoodBanking Network

Presentations and Materials

Click on the link below to view and download the presentations from this session:





8:20 am - 10:00 am



Local Time

  • Timezone: America/New_York
  • Date: 29-Jun-2021
  • Time: 9:20 am - 11:00 am